Software, made personal.

Every App Should Feel
Like It Was Made for You

Your style. Your language. Your way of moving through the world. Illuna imagines software that adapts to all of it.

Now prototyping. Turning the vision into working experiences.

One app. So many ways to be you.Explore the possibilities
GardenMateSpring
OverviewMy gardenCare history
Hello, spring.

A fresh start for your garden.

A little spring energy for your day. Three familiar tasks, ready when you are.

3Care tasks
2To review
1Weather check
HydrangeaWatering review
LawnSeasonal care
OleanderWeather check
Interactive prototype · Illustrative content · Select an example to see it change.

Understands what you need.Start with your own words.

Adapts with care.Changes that fit the product.

Keeps you in control.An experience you can shape.

What this looks like

As individual
as you are.

Personalization is more than a level of detail. It is how software looks, speaks, feels—and fits into your life.

Switch Effortlessly

Christmas warmth. Halloween spirit. A fresh spring palette. Or a look made from your own favorite colors.

Find your look

Speak Naturally

From a social feed to the boardroom—or the elegant turn of phrase of another era. A voice that meets people where they are.

Hear the difference

Translate Instantly

Feel at home in a familiar language. Or imagine a new one, with a vocabulary born from creativity rather than geography.

Explore a language

Adapt to Every Ability

Larger text. Clearer contrast. Simpler layouts. Preferences that make an experience easier to use, supported by thoughtful design and accessibility testing.

Find your comfort

Reflect Your Personality

Playful, minimalist, formal or bold. Let the visual rhythm and character of an app feel closer to your own.

Set the mood

Evolve with Time

Let a chosen look follow the seasons, celebrations and cultural moments that matter to you. An experience that can change as life does.

Move through the year

Not one fixed version of you.
Room for every side of you.

A shift in software

A more personal
kind of software.

The next step could take personalization beyond a chat window and into the application itself.

  1. Static apps

    One experience.

    The same screens and workflows for everyone.

  2. Personalized apps

    You configure it.

    Settings, saved views and recommendations.

  3. AI assistants

    It responds to you.

    A conversational layer that understands requests.

  4. Adaptive apps

    The product adapts.

    An experience shaped around your needs, within clear boundaries.

How Illuna works

You say it.
The experience responds.

Illuna connects what a person asks for with the experience a product can offer. Changes follow rules set by the team behind the product.

The AI proposes.
Product rules decide.The application executes.

It can ask when something is unclear. And it keeps the product’s essential rules in place.

  1. User intent“Keep it simple.”
  2. Intent understandingUnderstand what you mean.
  3. ContextConsider what matters right now.
  4. Personalization decisionFind a change that fits.
  5. Product rules & guardrailsKeep the product in control.
  6. Adaptation planPrepare only approved changes.
  7. Application experienceMake the change. Let you undo it.
A closer look The architecture behind the experience
Interaction Gateway

Normalizes input and app state.

Intent Classifier

Turns language into structured intent.

Context Engine

Resolves the relevant product context.

Personalization Engine

Evaluates signals, rules and consent.

Preference Memory

Stores meaningful, scoped preferences.

Adaptation Engine

Translates decisions into allowed changes.

Application Runtime

Renders approved states and runs workflows.

Domain Services

Own trusted data and business operations.

A chat or standard app interface sits above these layers. Product rules inform decisions and remain enforced at execution. Read the architecture (opens in a new tab)

Make it yours

Same app.
More you.

A festive look. A professional voice. Larger text. Mix what matters to you and watch one familiar app adapt.

A world of color.

Colors, greetings and little seasonal details. Choose a theme, or start with your favorite color.

Your voice, language and comfort choices stay with you.

Your GardenMateLive prototype
GardenMateSpring
Hello, spring.

A fresh start for your garden.

Three tasks this week: a hydrangea watering review, seasonal lawn care and an oleander weather check.

  • Spring
  • Natural
  • English
  • Minimalist
Your choices work together.

Change one part of the experience. Keep the others just the way you like them.

Interactive prototype with prepared examples, not live AI. Preferences apply only to this page session.

Thoughtfully designed

Made personal.
Still your product.

AI should not replace product design. It should make products responsive to the people using them.

Designers, developers and product managers stay in control. Your team defines the experience. Illuna helps it meet different people’s needs.

Example product-defined adaptation boundaries
AdaptableLocked
Theme & visual personalityBusiness rules
Voice & languagePermissions & access
Text size, contrast & densityCritical workflows
Guidance & feature emphasisCompliance & consent
Seasonal preferencesBrand & accessibility limits

The product stays familiar. Important information stays visible. People can always find their way back.

Designed to fit your product What makes Illuna different
Beyond a chatbot wrapper

The application’s behavior changes, not only the answer.

Beyond a theme engine

Guidance, density and workflows matter alongside appearance.

Controlled UI adaptation

Explicit targets replace arbitrary model-generated layouts.

A layer for existing products

A framework for developers, rather than a no-code app builder.

Structured decisions

Contracts, context and rules go beyond a collection of prompts.

Integrated product behavior

Adaptation reaches the experience beyond an assistant panel.

A platform vision

One adaptive layer.
Every application.

Imagine making your product feel personal without rebuilding personalization from scratch. Illuna’s long-term direction is Framework-as-a-Service for adaptive applications.

Your application

Intent + app context

IllunaSDK / API concept
Intent + contextPersonalizationApproved plan
Your application

Controlled adaptation

What the platform could offerFuture capabilities

Easy integration

An SDK to connect Illuna with your product.

A shared connection

An API for hosted personalization services.

Meaningful memory

A preference layer people can inspect, change and reset.

Your rules

A policy engine to define what can change.

Thoughtful adaptation

An adaptation engine that works within your boundaries.

Clear insight

Observability to understand what changed and why.

Confidence to improve

Testing for useful, predictable experiences.

One place to manage it

A developer console for rules and insights.

One shared foundation for personal interfaces, helpful workflows and product-specific AI agents.

Why now

People expect more
from software.

Understanding a request is only the beginning. The opportunity is to make the product respond.

Understanding

Natural language.
Real intent.

Language models make requests like “make this simpler” understandable to software.

Expectation

Personal support.
Higher expectations.

AI assistants make personal support feel natural. Applications can bring that feeling into everyday tasks.

Trust

More freedom.
Clear boundaries.

Product teams need a dependable way to adapt, while keeping people and essential rules in control.

If personal experiences become an everyday expectation, the layer behind them could become part of everyday software.

Why Illuna

Built around trust.
Designed to grow.

The opportunity is to make personal experiences dependable across products. Long-term value will depend on execution and adoption.

Architecture

Thoughtful by design.

Understanding, decision-making and action have distinct roles, so each part can be checked and improved.

Control

Boundaries that hold.

The product team decides what can change and what must stay protected.

Memory

Context worth remembering.

Relevant preferences could spare people from repeating themselves, with control over what is remembered.

Integration

Less work, reused.

Shared tools could help teams add personal experiences without solving the same problems again.

Reach

A model that travels.

A product keeps its own expertise. Illuna’s adaptation model could support many different kinds of application.

Understanding

Changes you can explain.

Understanding why an experience changed is essential to making it better.

Every preference could teach the product something.

With consent and careful aggregation, repeated requests could help teams see where people struggle and what deserves to improve.

A world of possibilities

One idea.
Many possibilities.

GardenMate is the first documented example. Other scenarios explore how the same idea could fit different parts of life.

The first example

GardenMate

A gardening companion that explores how an app could fit your knowledge, language, style and everyday needs.

“I am new to gardening and only have 20 minutes per week.”

Guidance is one dimension. This prototype also explores voice, language, appearance and comfort around the same garden tasks.

Explore the garden planner experiment (opens in a new tab)
A possible application

Finance

Concise decision views or detailed audit trails.

A possible application

Education

Explanation pace, visual density and difficulty matched to learner signals.

A possible application

Health routines

Tone and reminders that respond to motivation and context.

A possible application

Team productivity

Guidance, summaries and notification intensity shaped by role and workload.

Where we are

From vision
to working prototypes.

Illuna is in the prototyping phase. We are developing and testing the first experiences, building on the public architecture and learning what makes adaptation useful.

  1. Completed

    Concept

    The foundation: product vision, reference architecture and initial interface patterns.

  2. Today

    Prototyping

    Developing the first flows, exploring intent understanding and testing how approved adaptations feel in practice.

  3. Planned

    Pilot

    Learn with a small group of users. See which changes help, which get undone and what earns trust.

  4. Planned

    Production readiness

    Strengthen product boundaries and integrations. Give people clear ways to inspect, export, reset and delete preferences.

The longer-term ambition: a shared platform.

Turn what works in early products into a framework that more teams can use.

Future direction
Read the public roadmap (opens in a new tab)

A business built around the platform

An open foundation.
A platform opportunity.

Share the ideas. Make them useful. Explore commercial services that help more teams bring personal experiences to their products.

Open to explore

Ideas people can build on.

  • Concepts & principles
  • Reference architecture
  • Example scenarios
  • Experimental interfaces
  • Public SDK interface concepts
  • Garden planner experiment

Public concepts, examples and experimental interfaces. SDK ideas are still exploratory.

Commercial direction

A path to scale.

  • Proprietary framework core
  • Hosted personalization
  • Production backend services
  • Advanced adaptation logic
  • Enterprise tooling
  • Product intelligence

Future commercial possibilities. The production framework core, proprietary logic and hosted services are outside the public repository.

Potential revenue streams

Developer subscriptions

Framework access, integrations and developer tooling.

Usage-based services

Hosted intent and personalization processing.

Premium platform tooling

Governance, observability and adaptation analytics.

A more personal future

The future of software
won’t be one-size-fits-all.

Illuna is building the adaptive layer between people and software.

Explore the architecture on GitHub (opens in a new tab)

Investor contact details coming soon. Oskar on GitHub (opens in a new tab)

Investor inquiries

Let’s start a conversation.

A direct investor contact link will be added here. For now, find Oskar and follow the project on GitHub.

Oskar on GitHub (opens in a new tab)